About PUR
Founded in 2010 on one principle: simple substitutions promote a healthier lifestyle without compromising taste or quality.
Our Story
In 2010, our founder Jay Klein set out to create a better-for-you chewing gum, aspartame-free and made with xylitol, founded on the belief that everyone deserves a cleaner choice. With a growing number of dietary restrictions and health-conscious consumers, our passionate team set out to create products that everyone could safely consume, enjoy and share. With a great product and a focus on customer service, we spread the word about kicking aspartame with PUR Gum. We launched PUR Mints in 2015, and to this day continue to Kick Aspartame® all over the world.
We believe that everyone should be able to enjoy our products, worry-free, no matter what your dietary restrictions may be. Each day, we continue to listen and understand the needs of our consumers, friends, and family, and strive to provide them with amazing products as we continue to grow all over the world.
Hi, I'm Jay!
PUR was created in 2010 for people who wanted to improve their everyday well-being by making simple and healthy substitutions. Today, I'm humbled to work with a team of incredible individuals who drive our vision and continue to inspire me every day.
Our Values
Our excitement, obsession and devotion to what we do drives our commitment to PUR.
Act with intention, determination and results in mind. Everything aligns with meaningful goals.
We gravitate towards fun. Our culture makes space for personal creativity and big ideas.
Simple substitutions that provide healthier alternatives for consumers.
Welcome change and spark innovation. Steady, persistent, always challenging the status quo.
Every interaction with consumers, partners and team is handled with excellence and integrity.