We are PUR

We make simple substitutions in everyday favorites without compromising quality.

What Makes Us PUR

  • Promotes Oral Health

    Naturally sweetened with 100% xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria.

  • Made for Everyone to Enjoy

    Vegan, gluten free, soy free, nut and peanut-free.

  • Swiss Made & Non-GMO

    High quality ingredients sourced from Europe.

  • Diabetic Friendly

    Xylitol is one of the lowest sweeteners on the glycemic index.

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Our Mission

Simple Substitutions

Simple Substitutions

A healthy lifestyle begins with making healthier choices, like removing artificial sweeteners and flavors from your everyday products!

Made For Everyone

Made For Everyone

With a growing number of health-conscious consumers and dietary restrictions, we ensure anything PUR is made just for you. No one should feel left out!

Highest Quality

Highest Quality

We believe in providing the highest quality products and the best level of service for our consumers, partners, family and friends!

Once Upon a Time

There once was a little boy with big dreams! Selling candy out of his backpack sparked an early entrepreneurial spirit that would soon become a global business putting smiles on people’s faces all over the world. As he grew up, he heard about disheartened friends and peers speak of chemical sweeteners in their everyday chewing gum, and noticed smiles began to fade. He knew it was time to give people a gum they could feel comfort in chewing, a gum they could call PUR!

Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! With a growing number of dietary restrictions and health-conscious consumers, our small yet passionate team set out to create products that everyone could safely consume, enjoy and share! With a great product and a focus on customer service, we went door-to door, “running for mayor”, to spread the word about kicking aspartame with PUR Gum. Thanks to the humbling feedback from our consumers, we launched PUR Mints in 2015, and to this day continue to Kick Aspartame® all over the world.

We believe that everyone should be able to enjoy our products, worry-free, no matter what your dietary restrictions may be. Each day, we continue to listen and understand the needs of our consumers, friends and family and strive to provide them with amazing products as we continue to grow all over the world.

After all, we can’t spell PUR without U!

Our Promise

We will continue to innovate and create products that follow our mission to make simple substitutions so that your everyday decisions to live a healthier lifestyle are effortless.