what makes us pür

promotes oral health

Naturally sweetened with 100% xylitol — recommended
by dentists to reduce plaque build-up and wash away bacteria.

made for everyone to enjoy

Vegan, gluten free, soy free, nut and peanut-free.

swiss made & non-gmo

High quality ingredients sourced from Europe.

diabetic friendly

Xylitol is one of the lowest natural sweeteners of the glycemic index.

our mission

Simple Solutions

A healthy lifestyle begins with making healthier choices, like removing
artificial sweeteners and flavors from your everyday products!

Made for everyone

With a growing number of health-conscious consumers and
dietary restrictions, we ensure anything PUR is made just for you.
No one should feel left out!

Highest Quality

We believe in providing the highest quality products and the
best level of service for our consumers, partners, family and friends!

our promise

We will continue to innovate and create products that follow our mission to make simple substitutions so that your everyday decisions to live a healthier lifestyle are effortless.

our story

There once was a little boy with big dreams! Selling candy out of his backpack sparked an early entrepreneurial spirit that would soon become a global business putting smiles on people’s faces all over the world. As he grew up, he heard about disheartened friends and peers speak of chemical sweeteners in their everyday chewing gum, and noticed smiles began to fade. He knew it was time to give people a gum they could feel comfort in chewing, a gum they could call PUR!

Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! With a growing number of dietary restrictions and health-conscious consumers, our small yet passionate team set out to create products that everyone could safely consume, enjoy and share! With a great product and a focus on customer service, we went door-to door, “running for mayor”, to spread the word about kicking aspartame with PUR Gum. Thanks to the humbling feedback from our consumers, we launched PUR Mints in 2015, and to this day continue to Kick Aspartame® all over the world.

We believe that everyone should be able to enjoy our products, worry-free, no matter what your dietary restrictions may be. Each day, we continue to listen and understand the needs of our consumers, friends and family and strive to provide them with amazing products as we continue to grow all over the world.

After all, we can’t spell PÜR without Ü!

The time I've been with PUR is the most rewarding and best learning experience of my career. With such a conductive workplace environment, it provides a strong platform to enhance knowledge and skills.
- Ethan Kim, Business Operations Manager
Working at PUR means working in a positive environment with a fantastic team of folks who will challenge and motivate you, while keeping things fun every day. I feel that this is reflected in our brand, with its fun and innovative flavours and healthy ingredients.
- Jasmine Cornforth, Shipping Coordinator
I love PUR! They’ve offered me with growth opportunities by recognizing the best of my abilities. I feel grateful working in such a challenging and positive work environment, where the company culture is the icing on the cake.
- Amandeep Jhajj (AJ), Accounting Manager
The passion that every single one of us carries in the brand, is like none other! Especially when it’s a brand that you not only believe in but also tastes pretty SWEET.
- Laura Lionetti, People & Culture Manager
PUR is fun and challenging. The growth potential and opportunities are endless
- Alyssa Gardiner, Sales Support Manager
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